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Growing Importance of Local SEO

Local search engine optimisation of your business webpage or website is becoming increasingly important as shoppers become more and more savvy regarding their shopping habits.

Why is this important?

Here are a few eye-opening statistics that explain the importance of Local SEO:

▪ 97 percent of internet users in America shop online. Out of this, 57 percent shop online but purchase offline.
▪ 80 percent of people’s shopping budget is spent within 50 miles of their home.
▪ 61 percent of local searches result in a purchase.

These are some online shopping statistics related to local businesses that were registered online as of February 2012. Local businesses are also flourishing rapidly on the mobile web. People who are reluctant to purchase online are at ease when they see a local address or telephone number on a local business website.

This means that your site must have all the essential elements of Local SEO in order to overcome competition on the web and build your own local brand among the internet users in your area.

Source: DigitalMarketing18